Drawing on National Student Clearinghouse (NSC) data tracking an entering community college cohort, this keynote offered a national perspective on institutional and statewide effectiveness in helping students to transfer and earn bachelor's degrees. Results show great variation in institutional performance, even among similar types of institutions. The Transfer Playbook, published in May 2016, documents the practices of pairs of two- and four-year institutions identified nationally (using NSC data) as very successful in helping students to transfer and earn bachelor's degrees. Based on visits to more than a dozen of these highly effective institutions, findings from The Transfer Playbook were unpacked.